TikTok is introducing a new feature that allows them to lessen the volume of AI-made media appearing in their timelines. This step comes as the service announced that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This advancement comes amid a rise in AI content, spurred by new video-generation tools.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding channels on another major platform only show clips produced artificially. A considerable share of this material is classified as low-quality AI content, a phrase for inferior, factory-style content that is often absurd or bizarre.
“We know from our community that numerous viewers like content made with AI tools, from digital art to science explainers, and we want to provide users the option to increase or decrease of that, according to their own likes,” stated a company executive.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its network labeled as AI-generated. Overall, over 100 million videos are added to the service each day, making AI-generated material a limited percentage of its overall inventory.
User Control Features
Users will be capable of decrease or raise the amount of AI content they see by accessing the “manage topic” setting in the platform and choosing “AI-generated content”. Other topics that are already be modified under the tool cover current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s policies require content makers to label lifelike artificially created content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the service will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This step is designed to deter users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is furthermore launching a two million dollar educational fund for experts and groups to develop educational content about ethical AI use. This initiative will benefit non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during controversy over plans to lay off a large number of safety staff in the UK. The company is set to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can protect employees by removing the most distressing content before it is viewed by humans. The company announced a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
